American Film Market
Event Branding & Collateral
Services
- American Film Market Event Design
Industry
- Film & Entertainment
Wins
- Striking visuals to embody a historic event’s prestige and forward momentum.
Project Overview
The American Film Market (AFM) is the premier film acquisition, development, and networking event in the United States held annually in November. More business-oriented than any other motion picture event, the entire global film industry converges at AFM to develop, showcase, discover, finance, and license 1000s of independent films and projects destined for the world’s audiences. The American Film Market (AFM) sought a partner to design the artwork, ads, and event collateral for both its 2024 and 2025 annual events.
Challenges
AFM faced the challenge of redefining its visual identity to balance decades of brand equity with a vision of the future, i.e., AFM 4.0. They envisioned a bold new look that would visually narrate its next chapter, speaking to adaptability, transformation, and continued growth.
Solutions
To achieve their goals of announcing and marketing this historic annual event, Living Proof Creative collaborated with the AFM team to design striking annual event design, digital and print ads for major film and television industry publications, their AFM Cannes Film Festival Trade Show Booth, social media collateral, and event poster.
Services
- Whiteboard Strategy
- Competitive Analysis
- Brand Collateral
- Graphic Design
- Digital Strategy
- Website Banners
- Printing Services
