Momma Strong

Founder Courtney Wyckoff created her popular fitness and lifestyle brand around the everyday life of mothers. Her swiftly growing popularity required a new website to accommodate thousands of new members. LPC was brought on to modernize Momma Strong’s brand identity and build a reliable, scalable subscription-based website capable of seamlessly delivering on-demand workouts and wellness resources to users.

As a subscription-based service, Momma Strong faced a couple of key challenges: standing out in a crowded online fitness market and overcoming potential clients’ skepticism about payment and data security when signing up for the service. The brand needed an inviting yet modern brand refresh to convey its mission while appealing to its target market: modern, overburdened mothers seeking a place of refuge, camaraderie, and personal growth. On the technical side, Momma Strong needed a streamlined interface capable of managing both subscriptions and regular content updates without friction, ensuring full functionality and viewing ease across devices.

To overcome these challenges, Living Proof Creative began the process of discovery, working closely with Momma Strong’s founder to identify and define the brand’s unique position in the online fitness landscape. The design team developed a calming and modern brand identity that conveyed a sense of support and refuge for its audiences. Armed with the new branding elements, the development team designed a user-focused interface that seamlessly and intuitively navigated clients through Momma Strong’s vast content. The platform included a simple, user-friendly content management system that enabled the brand to easily update content anytime and anywhere. The new website also featured secure subscription flows to foster trust. The result was an empowered brand identity for Momma Strong, supported by a seamless, professional, and premium fitness experience for busy parents.