CRIA Hair

CRIA Hair and Scalp Booster is a formula unlike any other on the market. So, when they approached Living Proof Creative to help with branding and building their eCommerce website, we were proud to help introduce their all-natural wellness product to the world. Our developers, designers, and creative strategists collaborated with the founders to build CRIA’s brand from the ground up, crafting a brand identity, designing and developing a Magento-powered eCommerce site, and creating a sustainable digital marketing strategy to introduce CRIA to a wide audience.

CRIA presented the unique challenge of bringing a new and niche, science-backed wellness product to a mainstream audience while preserving its authenticity. The brand needed to clearly communicate its heritage and the simplicity of its four-ingredient organic formula in a way that felt both credible and compelling. Our team was challenged with creating a solution that would guide users through product benefits, founder narratives, and purchasing options, all while maintaining a design that felt organic, modern, and inclusive of all genders. Furthermore, the UX had to function smoothly across all devices. As a new entrant in the wellness space, CRIA also required a digital presence that could quickly build trust through strategic marketing, search engine optimization, and influencer partnerships.

Living Proof Creative developed a comprehensive strategy to address CRIA’s branding, eCommerce, and marketing needs. The team began by crafting a visual identity that blended natural, light aesthetics with bold, modern typography, reflecting the product’s minimalism and strength. They designed the full suite of brand assets, including packaging and brand standards, to ensure consistency and recognition. Magento was chosen as the eCommerce platform, providing the flexibility and scalability needed for a conversion-driven site. The website UX was designed to guide first-time users through CRIA’s story, ingredient benefits, and product offerings while maintaining a clean, modern interface across all devices. Next, Living Proof Creative implemented a digital marketing strategy to drive brand visibility and trust that included data-driven SEO, influencer partnerships, paid media, public relations, and social media campaigns. This cohesive approach helped position CRIA as a premium wellness brand and laid the foundation for long-term customer engagement.