Hester Painting & Decorating
Rebrand, Website, and Digital Marketing
Services
Industry
- Residential & Commercial Painting and Decorating
Wins
- Better brand recognition with a modern, professional look.
- Updated website design for a more polished feel, showcasing high-end work.
- Ongoing website and SEO optimization for continued market growth.
”The time, effort, and attention to detail invested into making my vision a reality was completely beyond my expectations!
Heather HesterDirector of Marketing, Hester Painting & Decorating
Project Overview
Established in 1968, Hester Painting & Decorating has long served residents of the Chicago area. When they were ready to modernize their brand and extend their services, they turned to Living Proof Creative to execute a refreshed logo and website design that would showcase their experience, expertise, and legacy craftsmanship, as well as ongoing support, SEO services, and website maintenance to optimize the reach and growth of Hester’s brand.
Challenges
After nearly half a century of serving Chicago residents, Hester Painting & Decorating was ready to modernize its look and feel to appeal to a new generation of homeowners and customers. They also needed to enhance their digital visibility to better reach the growing number of customers who turn to digital searches for services, including their newly launched commercial painting services.
Blue
White
Solutions
Hester collaborated with Living Proof Creative to refresh and update its branding while strengthening its online presence and reach. The goal was to embody Hester’s established reputation for quality craftsmanship while showcasing their vast portfolio of work. The goals were achieved through a modernized logo treatment, a polished WordPress website and UI design, and an ongoing local SEO and content marketing strategy.
Branding Services
- Competitive Analysis
- Whiteboard Session
- Logo Design
- Typefaces
- Brand Style Guide
- Collateral
Website Design Services
- Competitive Analysis
- Whiteboard Session
- Logo Design
- User Experience Wireframes
- User Interface Design
- WordPress Development
- Content Management System
- Mobile Responsive
- Quality Assurance
- SEO Set Up & Migration
Features
- Content Management System with Blog
- Portfolio Pages
- Services Pages
- Enhanced Local Listings Pages
- Digital Hiring Application
- Employee Surveys
- Marketing Automation Integration
Digital Marketing Services
- SEO Competitive Analysis
- Keyword Strategy
- On-Page Updates
- Content Creation
- Content Marketing, Local SEO
