Gritness

The Gritness fitness app fostered a health-conscious culture by connecting like-minded fitness enthusiasts through its custom, community-driven social media exercise app. Living Proof Creative helped the brand swiftly rise in popularity with unique branding and eye-catching email/banner ad campaigns – including an acquisition by Under Armour.

As a newcomer in the crowded fitness space, Gritness needed a brand identity that was both authentic and striking to stand out. Once defined, this visual identity had to be applied across versatile asset designs that could support marketing initiatives and event promotions.

Living Proof Creative developed a strong visual foundation beginning with a polished logotype, typeface, and core aesthetic identity. This branding legitimized Gritness from the ground up and enabled seamless design execution from “A to Z.” Next, the designers applied this bold brand aesthetic to asset designs that could be easily replicated across print and digital, allowing Gritness to seamlessly provide partners and event organizers with ready-to-use, on-brand materials.