Prime Real Estate Investors

When Prime Multifamily Investors began the process of rebranding into Prime Real Estate Investors, they tapped Living Proof Creative to execute the transformation. In a highly competitive real estate investment market, having a distinctive brand and top-notch collateral would set Prime Real Estate Investors apart from others and attract new business. Thus, it was crucial for the company to prioritize the development and maintenance of a strong brand and a comprehensive collateral strategy.

The company was expanding to encompass more services beyond multi-family properties. To accompany this transformation, they needed a brand transformation that embodied the new capabilities and services offered by its evolving family of vertically integrated businesses. This new image would usher in a new era for Prime and needed to be as bold as their new initiatives.

Living Proof Creative executed our Discovery process to analyze Prime’s competitive landscape while digging deep to uncover the company’s goals and vision. Armed with this data and feedback, the design team developed a new logo and brand identity that reflected the company’s vision: innovative, bold, and holistic. The modern, new logo and image translated seamlessly across digital and print assets, including a newly designed and developed landing page website.