MIR Audio Video

MIR Audio Video is a family-owned and operated business out of Los Angeles that has been providing the latest in A/V technology for over 35 years. Their innovative installation techniques support established relationships with esteemed clients, like the Los Angeles Lakers, Clippers, the Academy Awards, ESPN LA, and many more. Working with Living Proof Creative, they enhanced their digital visibility and brand credibility through modern website design, strategic SEO, and targeted growth strategies.

MIR Audio Video’s outdated website did little to showcase their high-end work and extensive expertise, and their poor digital visibility hampered their ability to stand out in a highly competitive market.

Living Proof Creative collaborated with MIR Audio Video to understand the competitive landscape for A/V products and services in Southern California, conducting research to optimize the website for generating qualified leads for their company. Keyword analysis, local listing research, demographic analysis, and brand positioning were all taken into consideration when preparing content campaigns and gathering assets for the website. Applying this research and analysis, we designed a modern, streamlined website that showcased their expertise and knowledge of the “latest and greatest” that technology has to offer, featuring high-quality images reflective of their extensive experience and expertise.

After launching the website, Living Proof Creative implemented an SEO setup and strategy to help MIR Audio Video generate more qualified local leads, resulting in consistent traffic increases and an 8% boost in SEO traffic. We also deployed a Paid Ads strategy to support the launch of the new platform, consistently decreasing their Cost per Click while driving 43% more traffic through Google Ads alone. Combined with Display Ads and efforts on other channels, we achieved a 193% increase in the overall traffic, and it’s still growing.