Harry’s Boots

Founded in 1939, Harry’s Boots is a Boot and Western Wear store in historic San Saba, Texas. Living Proof Creative partnered with Harry’s Boots to navigate their vast and complex inventory system and update their online shopping experience to meet the demands of modern digital shoppers. In addition to designing a new eCommerce store, Living Proof Creative was also integral in streamlining their online and in-store inventories and growing their online footprint with tailored digital strategies.

Harry’s vast inventory featured over 4,000 products for sale online, which are frequently updated, making inventory management challenging. They also needed a solution to seamlessly manage featured items and inventory changes affected by trends and seasonality. Furthermore, their point-of-sale system was completely out of sync with their online inventory, causing numerous discrepancies. Overall, their online presence needed an overhaul to update and streamline their eCommerce operations.

Living Proof Creative developed a Magento 2 eCommerce site for Harry’s Boots, a traditional Texas brand, to enhance the user experience and reflect the store’s commitment to quality. The solution included custom categories for over four thousand products, seamless integration with the RICs point-of-sale system via a custom API, a content management system for frequent updates, and a blog with Publizer for social media distribution. The site was also designed to be mobile-responsive and fast, adhering to Google’s AMP standards for increased load speed, ensuring a trustworthy online shopping experience across all devices. It’s so user friendly, any cowboy could use it.

Since launching the new Harry’s Boots website, Living Proof Creative has assisted the brand in becoming an industry leader in their niche. Site traffic has increased by 200% and online sales increase month after month. Living Proof Creative also handles their content creation, email marketing, PPC and off-site SEO initiatives. The key formula behind this success lies in the collaboration of the entire Living Proof Creative team and the Harry’s Boots team. It’s easy to locate bottlenecks, address issues, and support sales when everyone is involved. The Harry’s Boots friendly staff- all the way up to the owners- are very supportive and enthusiastic about equipping Living Proof Creative with the tools to keep their brand growing.