Nike, Inc.

Nike Inc. first approached Living Proof Creative to assist in the design and development of the LeBron James & Kobe Bryant Condo Experience. This proved to be a gateway for more Nike Inc. projects, as they commissioned Living Proof Creative to develop a five-person production team to launch features and services on the Nike Inc. OS, which included updating over 50 sites simultaneously. At the same time, Nike Men’s and Women’s Soccer, as well as Nike Women’s Running Asia Pack, utilized Living Proof Creative’s services to develop digital marketing campaigns for global execution.

Although each project and campaign presented its own unique challenges, the overall goal was consistent: to drive engagement and traffic for Nike during high-profile events and connect with diverse, global audiences. The varied executions involved a balance of creative UX and digital design, coordinated large-scale execution, and culturally resonant campaign assets. Overall, Nike needed bold, standout digital solutions designed to captivate fans and guide them seamlessly to the appropriate brand platforms.

We seamlessly migrated True West Home to the Magento 2 platform, designing an interface that showcases their elevated Western aesthetic while improving usability. Their new e-commerce website seamlessly supports high traffic volumes, simplifies backend operations, and supports fast and intuitive shopping experiences across all devices. Custom development ensured their fulfillment process was fully integrated and future-ready, and reliable ongoing support and website updates keep their site performing flawlessly.

Working hand in hand with Nike Basketball during the Nike Inc.-sponsored NBA Playoffs, Living Proof Creative developed a microsite branded for LeBron James & Kobe Bryant. The twenty-paneled, guided experience of their shared condo features Kobe Bryant and LeBron James as puppets goofing around behind the scenes.